Saturday, October 30, 2010

THE A.P. DAIRY DEVELOPMENT CORPORATION FEDERATION LTD. RECRUITMENT

 



SYLLABUS FOR THE POST OF JUNIOR ENGINEER (MECHANICAL / ELECTRICAL /ELECTRONICS)

MECHANICAL:

1. THERMODYNAMICS: Basic concepts, Open and closed systems. Heat and work, Zeroth, First and second law, application to flow and non-flow processes. Entropy: Availability, Irreversibility, T-S relations, Clapery on and real gas Equations. Properties of ideal gases and vapours. Air standard cycles. Two stage air compressor, CI and SI engineers, Valve travel diagram, Pre ignition, Detonation and Diesel knock, Fuel injection, Carburetion, Super charging, Turbo prop and Rocket engineers. Cooling, Emission and Control. Measurement of calorific value of fuels. Conventional and Nuclear fuels.
2. HEAT TRANSFER: Modes of heat transfer. One – dimensional steady and unsteady conduction. Composite slab and equivalent resistance. Heat dissipation from extended surfaces. Heat exchangers, Over all heat transfer coefficient, Empirical correlations for heat transfer in laminar and turbulent flow, Heat transfer in free and forced convection. Thermal boundary layer over a flat plate. Fundamentals of diffusive and convective mass transfer. Black body and fundamental concepts of radiation. Shape factor, Network analysis.
3. REFRIGERATION AND AIR CONDITIONING : Heat pump, Refrigeration cycles and systems, Refrigerants, Condensers, Expansion devices, Psychrometry, Charts and application to air conditioning, Sensible heating and cooling. Effective temperature, Comfort indices, Load calculations. Solar refrigeration, Duct design.
4. STEAM GENERATORS AND TURBINES : Fire tube and water tube boilers. Binary vapour system. Flow of steam through nozzles and Diffusers. Dryness fraction, Condensation. Various types of turbines, Compounding, Velocity triangles, Partial admission, Reheat, Regeneration, Efficiency and Governance. Gas Turbines, Role of Mach number.
5. MACHINE DESIGN : Theories of failure, Design of Cotter joint, Keys, Splines, Welded joints, Threaded fasteners, Bolt of uniform strength, Screw jack. Design of Bearing, Couplings, Clutches, BELT DRIVES and Spur gear system. Hydrodynamic and Antifriction bearings. Design of shafts for combined loads. Helical and Leaf Springs. Thin and Thick walled pressure vessels.
6. INDUSTRIAL ENGINEERING : Production planning and Control : Forecasting, Moving Averages, Exponential Smoothing, Operations, Scheduling, Assembly line balancing. Product Development, Break-even analysis, Capacity Planning, PERT and CPM.
CONTROL OPERATIONS: Inventory Control, ABC analysis, EOQ model, Material
requirement planning. Job Design, Job standards, Work Measurement, Quality
Management, Quality Analysis and Control.
Operations Research: Linear Programming – Graphical and simplex methods.
Transport and Value Engineer: Value analysis for Cost value.
7. ELEMENTS OF COMPUTATION: Computer Organization, Flow charting, Features of common computer languages – FORTRAN, d Base III, Lotus 1-2-3, C and Elementary Programming. 

 
1. ELECTRIC CIRCUITS: Active and passive network elements – dependent and independent sources – response of passive elements to arbitrary excitations – energy stored in inductance and capacitance – Kirchoff’s loss – formation of mesh and nodel intergo differential equations – their solutions by classical and Laplace transformation methods – Transient and steady state response of RL, RC elements to impulse, step, ramp and sinusoidal inputs – single phase AC circuits – methods of solutions – poly phase circuits – analysis of balanced and unbalanced circuits – measurements of three phase power.
2. ELECTRICAL MEASUREMENTS AND INSTRUMENTS : Absolute and secondary instruments types - Principle of operation of different type of instrument – extension of instrument ranges – measurement of voltage, current , power and energy – localization of cable faults – Murray loop and Varley loop tests – Cathode ray Oscilloscope.
3. ILLUMINATION: Solid angle, luminous flux, luminous flux, luminous intensity – Illumination and candle power – laws of Illumination – flood lighting, street lighting – electric lamps.
4. DC GENERATORS AND MOTORS : Types of DC generators – EMP equation – constructional details – characteristics of shunt, series and compound generators – Armature reaction – types of DC motors – Torque developed in a DC motor – speed controls of DC motors and starters.
5. TRANSFORMERS : Constructional details – Principle of operation - Vector diagrams on no load and load – regulation and efficiency – equivalent circuits and tests for the determination of parameters of equivalent circuits – types of three phase transformers and their applications – Scoot connection of transformers.
6. 3-PHASE ALTERNATORS : Principle of operation and constructional details – types of Alternators – synchronous impedance – voltage regulation – short circuit ration and its importance – phasor diagrams of round rotor and salient pole machines – synchronization – behavior of an alternator connected to infinite bus – effect of varying excitation current and mechanical torque – power angle curves – control of active and reactive powers.
7. 3-PHASE INDUCTION MOTORS: PRINCIPLE OF OPERATION – Cage and Slip ring motors – torque slip characteristics – methods of speed control.
8. 3-PHASE SYNCHRONOUS MOTORS : Principle of operation – torque developed and methods of starting – V and Inverted V curves – effects of variations of excitation – synchronous condensers.
9. SINGLE PHASE INDUCTION MOTORS : Types of single phase motors – Types of Single phase induction motors – characteristics and methods of starting – shaded pole induction motor.
10. TRANSMISSION & DISTRIBUTION : Line Constants – Inductance and capacitance calculations – Representation of over head lines – Short, Medium and Long lines – ABCD constants – Mechanical Design – Seg, Tension Calculations, Turned Power Lines.
11. OVER HEAD LINE INSULATORS: Type of Insulators – Potential distributions over a string of suspension insulators – string efficiency – Methods of improving string efficiency.\
12. UNDERGROUND CABLES : Insulation of cables – Grading of cables – capacitance Measurement in cables - Testing of cables – Power frequency withstand tests.
13. FAULT CALCULATIONS: Balanced Fault Calculations on systems – Symmetrical components – Types – of faults – Analysis of unbalanced faults.
14. GENERATING STATIONS: Location and types, types of hydroelectric power stations, layout of a hydro-power plant, types of turbines used – pumped storage installations – Layout of thermal electric Power stations, types of turbines used, condensers, cooling towers, boiler feed pump: energy flow diagram of steam power plant. Nuclear power generation: nuclear fission – types of nuclear power reactors – principle of a fast breeder reactor.
15. PROTECTION: Characteristic of Relays - Over current, directional and distance protection of lines. Protection of Alternators against stator faults, rotor faults . loss of excitation, unbalanced loading, overloading, failure of prime –mover. Over speeding and voltage, protection transformers against winding faults, overloads and external short circuits.
16. CIRCUIT BREAKERS : Air-blast, oil, minimum oil, vacuum – sulphur hexafluoride circuit breakers – Relative merits and demerits.
17. ECONOMIC ASPECTS: Generation costs and their classification, load curve, load utilization and plant capacity factor. Load sharing between base load and peak-load stations. Load forecasting. Economical distribution of load between unit within an plant and between plants. Modeling of fuel costs for thermal generation. Optimal operation of an all thermal generating system and of a hydro-thermal system. Consideration of transmission losses.
18. UTILIZATION OF ELECTRICAL ENERGY: Industrial drives – Motors for various drives – Motors for various drives – Estimating and Rating – Testing of D.C. and A.C. motors – Neutral Earthing.

ELECTRONICS

FUNDAMENTALS: Coulomb’s law – Ohms law – Fardays laws of electromagnetic induction, Kirchoff’s laws, Ampere’s law Resistance, Capacitance and inductance.
ELECTRONIC CIRCUITS: Graph, tree and links – Loop currents, node voltages two port net works, Z, Y and Hybrid parameters, Alternating currents, RMS value, form factor, R.L.C. in AC circuits power, and power factor, netweork theorms – Harmonic analysis.
ELECTRONIC CIRCUITS: Logic circuits - Universal gates Booleans functions and their realisation – Product of sums and sums of product forms – Combinational circuits – Sequential circuits, SR & JK flip flops, Series and parallel Counters Registers. 
Networks
Network graphs: matrices associated with graphs -- incidence, fundamental cut set and fundamental circuit matrices. Solution methods: nodal and mesh analysis. Network theorems: superposition, Thevenin and Norton’s maximum power transfer, Wye-Delta transformation. Steady state sinusoidal analysis using phasors. Linear constant coefficient differential equations time domain analysis simple RLC circuits, Solution of network equations using Laplace transform: frequency domain analysis of RLC circuits. 2-port network parameters: driving point and transfer functions. State equations for networks.
Electronic Devices
Energy bands in silicon, intrinsic and extrinsic silicon. Carrier transport in silicon: diffusion current, drift current, mobility, resistivity. Generation and recombination of carriers. p-n junction diode, Zener diode, tunnel diode, BJT, JFET, MOS capacitor, MOSFET, LED, p-I-n and avalanche photo diode, LASERs. Device technology: integrated circuits fabrication process, oxidation, diffusion, ion implanation, photolithography, n-tub, p-tub and twin-tub CMOS process. 
Signals and Systems
Definitions and properties of Laplace transform, continuous-time and discrete-time Fourier seris, continuous-time and discrete-time Fourier Transform, z-transform. Sampling theorems. Linear Time-Invariant (LTI) Systems: definitions and properties -- casuality, stability, impulse response, convoilution, poles and zeros frequency response, group delay, phase delay. Signal transmission through LTI systems. Random signals and noise: probability, random variables, probability density function, autocorrelation, power spectral density.
Controls Systems
Basic control system components -- block diagrammatic description, reduction of block diagrams. Open loop and closed loop (feedback) systems and stability analysis of these systems. Signal flow graphs and their use in determining transfer functions of systems -- transient and steady state analysis of LTI control systems and frequency response. Tools and techniques for LTI control system analysis: root loci, Routh-Hurwitz criterion, Bode and Nyquist plots. Control system compensators: elements of lead and lag compensation, elements of Proporational-Integral-Derivative(PID) control. State variable representation and solution of state equation of LTI control systems. 
Electromagnetics
Elements of vector calculus: divergence and curl -- Gauss’ and Stokes’ theorems, Maxwell’s equations: differential and integral forms. Wave equation, Poynting vector. Plane waves: propagation through various media -- reflection and refraction -- phase and group velocity -- skin depth. Transmission lines: characteristic impedance -- impedance transformation -- Smith chart -- impedance matching -- pulse excitation. Waveguides: modes in rectangular waveguides -- boundary conditions -- cut-off frequencies -- dispersion relations. Antennas: Dipole antennas -- antenna arrays -- radiation pattern -- reciprocity theorem, antenna gain.

TRANSDUCERS AND SIGNAL CONDITIONERS:
Introduction to Instrumentation and Measurement system. General concepts and terminology, measurement systems, Transducers classification, general input-output configuration, methods of correction, performance characteristics – static characteristics of measurement systems, accuracy, precision, sensitivity, other characteristics : Linearity, resolution, systematic errors, random errors, dynamic characteristics of measurement systems: zero – order, and second-order measurement systems and response to step, ramp and impulse inputs, Loading effects under dynamic conditions. Resistive, Inductive, Capacitive, Self-Generating Transducers, Thermal and Radiation Transducers, Photo sensors. Signal conditioners for different Transducers. Digital Sensors.

INSTRUMENTATION COMPONENTS:
Mechanical Components, Pneumatic Components, Electrical & Electromechanical Components, Electronic components, Optoelectronic components.
ELECTRICAL AND ELECTRONIC MEASUREMENT AND INSTRUMENTS:
Introduction to measurements, Physical measurements, Forms and methods of measurements. Measurements errors. Statistical analysis of measurement data. Probability of errors. Limiting errors. Standards, Definitions of standard units, Types of standards, Standards for various parameters. Reliability, Testing and calibration, Types of calibration, Calibration of different Equipments. AC and DC Voltage and Current measurements. Bridges and measurements using brides. HF Bridges. Electrical instruments, Electronic Instruments, Oscilloscopes, Signal Generators and Analyzers, Frequency and Time Measurement. Spectrum Analyzers.
INDUSTRIAL INSTRUMENTATION:
Metrology, Velocity and Acceleration Measurement, Force and Troque Measurement, Pressure Measurement, Flow Measurement, Density Measurement, Radiation Measurement, Other Measurements.
PROCESS CONTROL INSTRUMENTATION:
Process Dynamics, process variables, Load variables, Dynamics of simple pressure, flow level and temperature process, interacting and non-interacting systems, continuous and batch process, self-regulation, Servo and Regular operation, problems. Control Actions and controllers, Optimum Controller Settings, Final Control Elements, Multi loop Control System.
ANALYTICAL INSTRUMENTATION:
pH and Conductivity & Dissolved component analyzers, Gas Analyses, Chromatography, Spectrophotometers, Principle of Nuclear Magnetic Resonance and applications.
VIRTUAL INSTRUMENTATION:
Historical perspective, advantages, block diagram and architecture of a virtual instrument, data-flow techniques, graphical programming in data flow, comparison with conventional programming. Development of Virtual instrument using GUI, Real-time systems, Embedded controller, OPC, HMI/SCADA software, Active X programming.
Virtual Instrumentation (VI) programming Techniques – Data Acquisition Basics, VI Chassis Requirements, Bus interfaces, Networking Basics for Office & Industrial Applications, VISA and IVI, VI toolsets, Distributed I/O Modules, Simulation of Systems Using VI.

SYLLABUS FOR THE POST OF JUNIOR ENGINEER (CIVIL)

1) STRENGTH OF MATERIALS:-
Simple stresses and Strains: Types of stresses and strains – Hook’s Law, Stress-strain curve for mild steel working stress and factor of safety Posion ratio – State of simple shear, complementary – Shear Elastic constants and their relations – Compound bars – Thermal stress.
Compound stresses Mohr’s circle of stress – Principal stresses and planes.
Shear force and bending moment diagrams: S.F.D. and B.M.D. for cantilevers, simply supported beams and over hanging beams subjected to point leads and uniformly distributed loads. Relations among load, shear force and bending moment.
Bending and shear stress: Basic equation; M/I = F/Y = E/R – Distribution of bending and shear stresses across various cross sections such as rectangular, circular, I and T sections, Torsion of Circular shafts – power transmission.
Columns and struts: Euler’s theory and Rankine’s Theory – Socant and Perry formulae for eccentrically loaded columns.
Deflections and slopes: Slopes and deflections in cantilevers simply supported beams; propped beams and fixed beams subjected to point leads and uniformly distributed loads.
2 ) FLUID MACHANICS AND HYDRAULIC MACHINERY:
Fluid statics: Hydrostatic force on a plane and curved area Centre of pressure and its applications to lockgates and dams Metacentric height.
Fluid Dynamics: Convective and local acceleration, Euler’s equation of motion and its intergration, Bernoulli’s equation motion and its application, flow in curved path. Free and forced vortex.
Flow measurements: Notches and weirs, venturimeters, pitot tube, nozzle meter, current meter.
3) BUILDING MATERIALS:
Timber: Different types and species of structural timber, density – moisture relationship, strength in different directions, defects, preservations, plywood.
Bricks: Types, Indian standard classification, absorption, saturation factor, strength in masonry, influence of mortar strength on masonry strength.
Cement: Compounds of different types, setting times, strength.
Cement mortar: Ingredients, proportions, water demand, mortars for plastering and masonry.
Concrete: Importance of w/c ratio, strength, ingredients including admixtures, workability, testing for strength, mix design methods, non-destructive testing.
4) STRUCTURAL ANALYSIS:
Analysis of determinate structures – different methods. Analysis of indeterminate skeletal frames – Moment distribution, Slope deflection, Kani’s, Stiffness and force methods, Energy methods, Muller Breslan principle and application. Plastic analysis of indeterminate beams and simple portal frames – Shape factors.
5) DESIGN OF CONCRETE AND MASONRY STRUCTURES:
Limit state design for bending, Shear, Axial compression and combined forces. Codal provision for slabs, Beams, Columns and footings. Working stress method of design of R.C. members. Principles of pre-stressed concrete design, Materials, Methods of pre-stressing, losses. Design of simple members and determinate structures. Design of brick masonry as per IS codes.
6) ENVIRONMENTAL ENGINEERING:
A) Waste Water engineering: Urban rain water disposal, Systems of sewage collection and disposal. Design of sewers and sewerage systems, Pumping. Characteristics of sewage and its treatment. Disposal of products of sewage treatment. Plumbing systems. Rural and semi-urban sanitation.
B) Solid Waste96 Management: Sources and effects of air pollution, Monitoring of air pollution, Noise pollution, Standards, Ecological chain and balance. Environmental assessment.
7). SOIL MECHANICS AND FOUNDATION ENGINEERING:
Properties and classification of soil, Compaction, Permeability and Seepage, Flow nets, Inverted filters, Compressibility and consolidation. Shearing resistance, Stresses and failure. Soil testing in laboratories and in-situ, Earth pressure theories, Stress distribution in soils, Soil exploration, Samplers, Load tests, Penetration tests. Types of foundations, Selection criteria, Bearing capacity, Settlement, Laboratory and field tests, Types of piles and their design and layout. Foundations on expansive soils, Swelling and its prevention, Foundation on swelling soils.
8) SURVEYING AND TRANSPORT ENGINEERING:
Classification of surveys, Scales, Accuracy, Measurement of distances, Direct and indirect methods, Optical and electronic devices, Measurement of directions, Prismatic compass, Local attraction, The odlytes, Types, Measurement of elevations, Spirit and trigonometric leveling, Contours, Digital elevation modeling concept.
9) GENERAL MENTAL ABILITY: (Reasoning and analytical abilities)


1. ACCOUNTS:
Level of Knowledge: Working knowledge

Objectives:
a. To lay a theoretical foundation for the preparation and presentation of financial statements,
b. To gain working knowledge of the professional standards, principles and procedures of accounting and their application to different practical situations,
c. To gain the ability to solve simple problems and cases relating to company accounts including special type of corporate entities, partnershiop accounts and
d. To familiarize students with the fundamentals of computerized system of accounting, contests
Contents
1. Conceptual Framework for Preparation and Presentation of Financial Statements.
2. Accounting Standards. An overview; standards setting process Working knowledge of all applicable Accounting Standards
3. Company Accounts
a. Preparation of financial statements – Profit and Loss Account, Balance Sheet and Cash Flow Statement
b. Profit (Loss) prior to incorporation
c. Alteration of share capital, Conversion of fully paid shares into stock and stock into shares, Accounting for bonus issue, Accounting for employee stock option plan, Buy back of securities, Equity shares with differential rights, Underwriting of shares and debentures, Redemption of debentures
d. Accounting for business acquisition, Amalgamation and reconstruction (excluding problems of amalgamation on inter-company holding)
e. Accounting involved in liquidation of companies, Statement of Affairs (including deficiency/ surplus accounts) and liquidator’s statement of account of the winding up.
4. Accounts from Incomplete Records
5. Accounting for Special Transactions
(a) Hire Purchase and installment sale transactions
(b) Investment accounts
(c) Departmental and branch accounts including foreign branches
(d) Insurance claims for loss of stock and loss of profit.
6. Accounting in Computerized Environment
(ii) An overview of computerized accounting system- Salient features and significance, Concept of grouping of accounts, Codification of accounts, Maintaining the hierarchy of ledger, Accounting packages and consideration for their selection, Generating Accounting Reports for absorbing overheads to products or services
(iii) Administration overheads --- Method of allocation to cost centres or products
(iv) Selling and distribution overheads --- Analysis and absorption of the expenses in products / customers, impact of marketing strategies, cost effectiveness of various methods of sales promotion.
3. Cost Book-Keeping
Cost Ledgers – Non-integrated accounts, Integrated accounts, Reconciliation of cost and financial accounts.
4. Costing Systems
(a) Job Costing. Job cost cards and database, Collecting direct costs of each job, Attributing overhead costs to jobs, Applications of job costing.
(b) Batch Costing
(c) Contract Costing. Progress payments, Retention money, Escalation clause, Contract accounts, Accounting for material, Accounting for plant used in a contract, Contract profit and Balance sheet entries.
(d) Process Costing
Double entry book keeping, Process loss, Abnormal gains and losses, Equivalent units Interprocess profit, Joint products and by products.
(e) Operating Costing System
5. Introduction to Marginal Costing
Marginal costing compared with absorption costing, Contribution, Breakeven
analysis and profit volume graph.
6. Introduction to Standard Costing
Various types of standards, Setting of standards, Basic concepts of material and
Labour standards and variance analysis.
7. Budgets and Budgetary Control.
The budget manual, preparation and monitoring procedures, budget variances, flexible budget, preparation of functional budget for operating and non-operating functions, cash budget, master budget, principal budget factors.
Financial Management
Objectives:
(a) To develop ability to analyse and interpret various tools of financial analysis and planning,
(b) To gain knowledge of management and financing of working capital,
(c) To understand concepts relating to financing and investments decisions, and
(d) To be able to solve simple cases.
1. Scope and Objectives of Financial Management.
(a) Meaning, Importance and Objectives
(b) Conflicts in profit versus value maximization principle
(c) Role of Chief Financial Officer
2. Time Value of Money
Compounding and Discounting techniques --- Concepts of Annuity and Perpetuity.

2. COST ACCOUNTING
Objectives:
a. To understand the basic concepts and processes used to determine product costs.
b. To be able to interpret cost accounting statements.
c. To be able to analyse and evaluate information for cost ascertainment, planning control and decision making, and
d. To be able to solve simple cases.
Contests:
1. INTRODUCTION TO COST ACCOUNTING.
a. Objectives and scope of Cost Accounting
b. Cost centres and Cost Units
c. Cost Classification for stock valuation, Profit measurement, Decision making and control
d. Coding Systems
e. Elements of Cost
f. Cost behavior pattern, Separating the component of semi-variable costs
g. Installation of a Costing system
h. Relationship of Cost Accounting, Financial Accounting, Management Accounting and Financial Management.
2. COST ASCERTAINMENT
(a) Material Cost
I. Procurement procedures – Store procedures and documentation in respect of receipts and issue of stock, Stock verification.
II. Inventory control – Techniques of fixing of minimum, maximum and recorder levels, Economics Order Quantity, ABC classification, Stocktaking and perpetual inventory.
III. Inventory accounting.
IV. Consumption – Identification with products of cost centres, Basis for consumption entries in financial accounts, monitoring consumption.
(b) Employee cost
I. Attendance and payroll procedures, Overview of statutory requirements, Overtime idle time and Incentives.
II. Labour turnover
III. Utilization of labour, Direct and indirect labour, Charging of labour cost, identifying labour hours with work orders or batches or capital jobs.
IV. Efficiency rating procedures
V. Remuneration systems and incentive schemes.
(c) Direct Expenses sub-contracting –Control on material movements, Identification with the main product or service.
(d) Overheads.

I. Functional analysis – Factory, Administration, Selling, Distribution, Research and Development Behavioral analysis – Fixed, Variable, Semi variables and step cost
II. Factory Overheads – Primary distribution and secondary distribution, Criteria for choosing suitable basis for allotment, Capacity cost adjustments, Fixed absorption rates
3. FINANCIAL ANALYSIS AND PLANNING:
a. Ration Analysis for performance evaluation and financial health
b. Application of Ratio Analysis in decision making
c. Analysis of Cash Flow Statement.
4. FINANCING DECISION
a. Cost of Capital – Weighted average cost of capital and Marginal cost of capital
b. Capital structures decisions – Capital structures patterns, Designing optimum capital structure, Constraints, various capital structure theories.
c. Business Risk and Financial Risk – Operating and financial leverage, Trading on Equity.
5. TYPES OF FINANCING.
a. Different sources of finance
b. Project financing - Intermediate and long term financing.
c. Negotiating term loans with banks and financial institutions and appraisal thereof
d. Introduction to lease financing.
e. Venture capital finance.
6. INVESTMENT DECISIONS
a. Purpose, Objective, Process
b. Understanding different types of projects.
c. Techniques of decision making: Non – discounted and Discounted Cash flow Approaches – Payback Period Method, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Modified Internal Rate of Return, Discounted Payback Period and Profitability Index.
d. Ranking of competing projects, Ranking of projects with unequal lives.
7. MANAGEMENT OF WORKING CAPITAL.
a. Working capital policies
b. Funds flow analysis
c. Inventory Management
d. Receivables Management
e. Payables Management
f. Management of cash and marketable securities
g. Financing of working capital.

SYLLABUS FOR RSM / AM (MKTG) / MARKETING SUPERINTENDENT.
1. Marketing Management: Strategic Marketing Process, Marketing Environment, Marketing Information Systems. Consumer Buyer Behavior, Business Buyer Behavior, Segmentation, Targeting and Positioning.
2. Product Management: Decisions, Development and Lifecycle Strategies, Services and Branding Strategy.
3. Distribution Management: Personal Communication Channels, New Personal Communication Channels, Customer Relationship Management.
4. Financial Management: Financial Planning, Time Value of Money, Cost of Capital, Capital Structure. Capital Budgeting, Risk Analysis in Capital Budgeting. Cash Management, Inventary, Receivables Management.
5. Managerial Economics: Demand Analysis, Demand Forecasting, Production Analysis, Market Analysis, Business Cycles.
6. Management Process and Organization Behavior: Management Process Organizational Behavior, Learning, Personality Emotions, Perception, Motivation Group Behavior, Stress Management, Organisation Development.
7. Business Communication: Types and Channels of Communication
8. Statistics for Management: Statistical Survey, Classification, Tabulation and Presentation of Data, Probabilities, Sampling Distributions, Estimations Business Forecasting, Time Series Analysis, Decision Support Systems.
9. International Marketing: International Marketing Barriers, Political, Legal Environment, Cultural Environment, Product Strategies, Distribution Channels, Promotion Strategies, Pricing.
10. E – Marketing: Strategic E – Marketing, E – Marketing Plan, Online Consumer Behavior, E – Marketing Segmentation & Targeting Four P’s in E – Marketing, E – Consumer, Relationship Management.
11. Retail Marketing: Retail Market Strategy, Store Management Merchandise Management, Merchandise Pricing, Retail Control.
12. Sales Distribution and Supply Chain Management: Personal Selling and Sales Management Organisation Sales Department, Sales Force Management, Logistics of Distribution, Channel Management Planning and Designing Supply Chain Co-ordination in Supply Chain.
13. Adverting and Sales Promotion: Setting Advertising Objectives and Strategies, Advertising Budgets, Media Planning, Sales Promotion.
14. Legal Aspect of Business: Law of Contract, Discharges of Contract, Contract of Indemnity and Guarantee, Negotiable Instruments Act, Companies Act, Consumer Protection Act, 1986, Shops and Establishments Act.
15. Management Information System: MIS Concepts, Strategic MIS Business Processing Methodology, MIS Planning and Development, MIS Organisation Structure Trends in MIS, Decision Marking in MIS, Inter Organizational System – Internet Information Technology and Systems Security and Ethical issues.

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